At the start of the COVID-19 outbreak in the Netherlands, Nieuw Creatief Peil from Rotterdam reached out to us to shoot an outdoor campaign for Mantelfoon. Concept was a yellow oldschool phone held in several positions by hand models. We arranged all safety regulations in our studio so we could work at a 2 meters distance.
After post production and delivery the campaign was postponed by NCP because nobody was traveling by metro or bus, and that's were the campaign was shown. Fortunately a month later public transport was started up again. Quick thinking by NCP made this campaign a great succes! Click here for all images.